The small provincial town of Como, 1958. In the family of Pietro Catelli, the firstborn son, Enrico, was born. The happy father published an intricate roulade and founded a factory for the production of products for children with the affectionate name of Shicco – a seed, a sprout (translated from Italian). After all, no toy, diaper or stroller in the world was worthy of his little Enrico.